Tech PR viewpoint: IBM Mainframes turn 50!
Did you know that there are probably people working in the same room as you who were born in the late 1990s? I’ve got documents older than that stored on my laptop. Tell them to ‘change the record’, or...
View ArticleTech PR viewpoint: Future tense or future perfect?
Tech PR viewpoint In a previous post, I indulged in a little nostalgia and looked back at technological wonders of the past. This time I’m squinting into tomorrow’s world. It was all triggered by a new...
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Kickstarter PR: KinderLab Robotics hits crowdfunding goal
KinderLab Robotics’ KIBOKickstarter campaigns. Like so many PR campaigns, these are not sprints, they are marathons. This week KinderLab Robotics, a Prompt PR client, reached and exceeded its...
View ArticleTech PR viewpoint: IT TLAs & Abbrs. FWIW
Hazel’s Tech PR viewpoint: One of the toughest but most important skills in communicating the benefits of new and innovative technology is the ability to explain complex concepts in a manner that is...
View ArticleThe opportunity for large B2B brands on social media
Social media provides consumer brands with unique opportunities to monitor consumer sentiment, opinions and trends. But, it is not the bastion of consumer-facing brands – there is also a great deal of...
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Kickstarter woes: Coping with crickets, tumbleweed – and direct user feedback
Over the last few days I’ve spoken a great deal about crowdfunding, with a focus on Kickstarter, so thought I’d share a few thoughts about ‘crowdfunding fear’. I’ve previously written about ‘launch...
View ArticleCrowdfunding: Accentuate the rewards and eliminate the risks
You’ve thought long and hard about the amazing new product you’ll soon unleash on a waiting world. Creating a new crowdfunding project from just a blank template and a head crammed with ideas is a...
View ArticleCrowdfunding: Kickstarter is not the only fruit(ful way to fund your business)
The crowdfunding model is proving to be a spectacular success, boosting the prospects of tens of thousands of entrepreneurs while growing into a $5 billion industry. But despite conservative estimates...
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Crowdfunding: test your project or design in the real-world
Crowdfunding concepts can be wonderful things that seize moments, spark imaginations and capture the zeitgeist. But let’s face it, they can also be flawed imaginings that miss the mark, fail to float...
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Tech PR perspective: Pitching to the national press
Last week saw a busy schedule of press briefings for clients of both Prompt Boston and Prompt London. I was very happy to accompany one client to a series of appointments which included a highly...
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